Hip eyewear brand selects Dallas shopping mecca for first store of its kind
Hip eyewear retailer Warby Parker has been opening stores across the country — 27 in the last three years, to be exact — and has more on the docket this year. One of those will be a first of its kind for the retailer, and it's opening in Dallas this summer.
Until now, Warby Parker stores have either been in outdoor shopping centers or stand-alone structures, including the one that debuted on Henderson Avenue in 2014. But this summer, NorthPark Center is getting the brand's first-ever enclosed shopping mall location.
On-trend frames, a hip vibe, socially conscious approach, and millennial-friendly pricing have been Warby Parker's main selling points, and its retail locations have reinforced the presence the New York-based company first established online.
The stores are funky and usually located in neighborhood pockets that already boast like-minded boutiques. Shopping at a Warby Parker store is an intimate experience, very unlike that of an overwhelming eyewear superstore or your local optician.
So setting up shop in an enclosed shopping mall is a big step for the brand. Granted, NorthPark Center isn't just any mall. Its recent additions and use of the tech-savvy mirrors at Polo Ralph Lauren have furthered the center's reputation as a fashion mecca. Being located by The Theodore, the Apple store, and Sam Edelman can't hurt, either.