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    Ready, Set, Shop

    Welcoming women's fashion boutique to debut at Plaza at Preston Center this summer

    CultureMap Create
    Apr 28, 2021 | 1:59 pm
    Evereve clothing
    Dallas is getting its first Evereve this summer.
    Evereve/Instagram

    Dallas fashionistas, there's a new boutique coming this summer to the The Plaza at Preston Center and it promises to inspire joy — even in the dressing room.

    Called Evereve, it's the third Dallas-Fort Worth location of the popular brand. Previous locations opened in 2017 in Southlake Town Square and the Shops at Clearfork.

    When she was a new mom, co-founder Megan Tamte went shopping and ended up in the dressing room feeling overwhelmed and all alone. That moment inspired her to reimagine the retail experience — how it could be everything that day wasn't — and eventually became the foundation for when she and husband Mike opened Evereve in 2004.

    From casual-cool tops and dresses to foundation denim and chic accessories (including shoes upon shoes), the options are modern and versatile with just the right amount of edge.

    Shoppers can also expect warm and welcoming service, leading to dressing room experiences that only inspire tears of joy. Evereve's styling services are also highly prized, and you can gather additional styling ideas on the brand's website.

    The company also prioritizes giving back, with 15 percent of all evereve.com proceeds going to the Common Ground Foundation. This nonprofit empowers high school students from under-served communities to become future leaders through programs that focus on character development, social impact, healthy living, technology, financial literacy, creative arts, and global leadership.

    The newest location of Evereve will be located between il Bracco and Mal Malouf — keep an eye on Plaza at Preston Center's social media channels for opening updates.

    While you wait for the new store's debut, freshen up your spring wardrobe with visits to the center's other fashion boutiques.

    From Betty Reiter's luxe European sportswear to Carla Martinengo Boutique's high-end designer trends, the flattering yet practical fashions of Ruti to the couture ballgowns of Nardos, there's a style and a store for every type of woman.

    Discover classic suits and separates at Carlisle Etcetera, custom shirts and blazers from Double R, the newest trends at Mel Crews, and the young and fun fashions of Sophie Grey.

    Of course, no one could talk style without mentioning Tootsies. The iconic designer destination has been temporarily displaced due to flooding from the recent winter storm, but its short-term location — just down the street, next to Bachendorf's — is open and welcoming those looking to elevate their ensembles.

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    RETAIL WATCH

    Texas AG Ken Paxton opens investigation into fast-fashion giant Shein

    Brandon Watson
    Dec 3, 2025 | 2:19 pm
    SHEIN pop-up
    Photo courtesy of SHEIN
    Shein is now under investigation from the Texas Attorney General.

    Critics of fast fashion have found a strange bedfellow in Ken Paxton. The Texas Attorney General announced December 1 he would investigate online retailer Shein for alleged unethical labor practices and unsafe consumer products.

    According to a release from Paxton’s office, the inquiry aims to find out if Shein’s “supply chain and manufacturing practices violate Texas law by using toxic or hazardous materials, misleading consumers about product safety, and misleading consumers about ethical sourcing.” The probe will also look into the corporation’s data collection and privacy practices.

    In a statement, Paxton put a partisan spin on the investigation.

    “Safe, non-toxic material and products are another key ingredient to [Secretary of Health and Human Services Robert F. Kennedy Jr.’s] Make America Healthy Again movement,” said Paxton in the release. “Any company that cuts corners on labor standards or product safety, especially those operating in foreign nations like China, will be held accountable.”

    Paxton’s move unexpectedly aligns the AG with environmental watchdogs. Nonprofit Yale Climate Connections has long sounded the alarm about the Singapore-based e-tailer, calling it one of the world’s biggest polluters. Paxton has long railed against climate change regulations and sued the Biden administration several times to block emissions rules.

    The investigation is part of a larger Republican crackdown on Chinese consumer products. On Capitol Hill, lawmakers are debating new restrictions on Shenzhen-based aerial drone maker DJI, and Senator Tom Cotton has called for investigations of “Communist Chinese” companies Shein and Temu. The September Texas vape ban specifically banned disposable e-cigarettes manufactured in the country.

    In a statement emailed to multiple media outlets, Shein said it would comply with Paxton’s investigation.

    “Shein takes these concerns seriously and is fully committed to cooperating,” a spokesperson said. “Our mission — to provide affordable, fashionable products to customers around the world — is underpinned by a dedication to safety, compliance, and respect for human rights.”

    The controversy will likely have little effect on Shein’s popularity with Zoomers. The company snagged an estimated $38 billion in sales in 2024 and has an average of 24.7 million active app users each month.

    fast fashiontexas newsinvestigationspoliticsapparelshoppingretailfashionshein
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