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    Ready, Set, Shop

    Welcoming women's fashion boutique to debut at Plaza at Preston Center this summer

    CultureMap Create
    Apr 28, 2021 | 1:59 pm
    Evereve clothing
    Dallas is getting its first Evereve this summer.
    Evereve/Instagram

    Dallas fashionistas, there's a new boutique coming this summer to the The Plaza at Preston Center and it promises to inspire joy — even in the dressing room.

    Called Evereve, it's the third Dallas-Fort Worth location of the popular brand. Previous locations opened in 2017 in Southlake Town Square and the Shops at Clearfork.

    When she was a new mom, co-founder Megan Tamte went shopping and ended up in the dressing room feeling overwhelmed and all alone. That moment inspired her to reimagine the retail experience — how it could be everything that day wasn't — and eventually became the foundation for when she and husband Mike opened Evereve in 2004.

    From casual-cool tops and dresses to foundation denim and chic accessories (including shoes upon shoes), the options are modern and versatile with just the right amount of edge.

    Shoppers can also expect warm and welcoming service, leading to dressing room experiences that only inspire tears of joy. Evereve's styling services are also highly prized, and you can gather additional styling ideas on the brand's website.

    The company also prioritizes giving back, with 15 percent of all evereve.com proceeds going to the Common Ground Foundation. This nonprofit empowers high school students from under-served communities to become future leaders through programs that focus on character development, social impact, healthy living, technology, financial literacy, creative arts, and global leadership.

    The newest location of Evereve will be located between il Bracco and Mal Malouf — keep an eye on Plaza at Preston Center's social media channels for opening updates.

    While you wait for the new store's debut, freshen up your spring wardrobe with visits to the center's other fashion boutiques.

    From Betty Reiter's luxe European sportswear to Carla Martinengo Boutique's high-end designer trends, the flattering yet practical fashions of Ruti to the couture ballgowns of Nardos, there's a style and a store for every type of woman.

    Discover classic suits and separates at Carlisle Etcetera, custom shirts and blazers from Double R, the newest trends at Mel Crews, and the young and fun fashions of Sophie Grey.

    Of course, no one could talk style without mentioning Tootsies. The iconic designer destination has been temporarily displaced due to flooding from the recent winter storm, but its short-term location — just down the street, next to Bachendorf's — is open and welcoming those looking to elevate their ensembles.

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    Holiday shopping

    New giant Quge-tip from Dallas-based Q-tip sells out in 24 hours

    Teresa Gubbins
    Dec 10, 2025 | 3:15 pm
    Q-Tip Quge-tip
    Q-Tip
    Q-tip's Quge-tip

    A giant version of an everyday product has sold out in 24 hours: Called the Quge-tip, it's a 6-foot version of the iconic Q-tip, the beauty staple that's been around for more than a century.

    Measuring nearly six feet from tip to tip, Quge-tips feature enlarged swabs and a sturdy stick modeled after the original Q-tips swabs design.

    The Quge-tip was released on December 9 and sold exclusively online in limited quantities for $35. Alas, according to a spokesperson for Dallas-based Elida Beauty, the parent company of Q-tip, the product flew off the virtual shelf.

    "Now that they’re sold out, Q-tips is surprising fans with social giveaways," the spokesperson says.

    The Quge-tip is one of two products just released by Dallas companies — both of which feel like they could be April Fools Day jokes — except that both are for real.

    Dave & Buster's Claw Purse Dave & Buster's Claw PurseD&B

    Dave & Buster's Claw Purse
    The Dallas-based eatertainment chain is leveling up holiday gifting with the debut of the Claw Purse, a limited-edition purse designed by Chain. The Claw Purse is inspired by one of the brand's most iconic games — the claw machine — and according to a release, is "the season's most unexpected fashion statement" for anyone who loves bold style, nostalgia, and a little bit of play.

    To mark a milestone for the brand, the Claw Purse launches alongside the expansion of Dave & Buster's Human Crane, a viral, full-body game experience that turns guests into the claw — where they are lowered down into a bin of huge prizes to grab whatever they choose.

    Beginning in December 2025, the Human Crane will appear in over 112 Dave & Buster's locations with additional stores rolling out nationwide throughout the season.

    But back to the purse: It made its debut at Chain's Holiday House, an event at the company's HQ in L.A., where "it quickly became a crowd favorite among creators, stylists, and culture icons," or so says the release. Which also calls this "the first creative collaboration" between Dave & Buster's and Chain, bringing together Dave & Buster's beloved gameplay with Chain's signature culture-forward point of view. So maybe there will be more collaborations in the future.

    Q-tip's Qugetip Q-tip's Quge-tipQ-tip

    Q-tips Quge-tips
    The Quge-tip is a nearly six-foot supersized version of the "iconic" Q-tip cotton swab, first invented in 1923 and the go-to for beauty, baby care, first aid, cleaning, and everyday moments that call for a gentle, precise touch.

    The six-foot Quge-tip features enlarged swabs and a sturdy stick modeled after the original Q-tips swabs design — offering a new way to experience an iconic tool at a dramatically large scale, designed as a playful, oversized tribute.

    The release nots that Quge-tips tap into a rising trend of consumers using Q-tips swabs for alternative tasks, which now make up a meaningful share of cotton swab use: From dusting high shelves and cleaning hard-to-reach corners to large-scale art projects.

    The six-foot Quge-tip features enlarged swabs and a sturdy stick modeled after the original Q-tips swabs design — offering a new way to experience an iconic tool at a dramatically large scale.

    The company insists it's a real thing — they do a very funny video mocking late-night ads for cheap products — and that after debuting at qugetips.com on December 9, they sold out of their initial run. One note: They do not reveal how many Quge-tips were sold. It could just be, like 10 that were for sale.

    There's a chance they'll be doing another issue, and they encourage interested shoppers to diligently follow their social media.

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