Pop-Up Style
Dallas-born kids clothing line with global reach celebrates local first
Chooze, the whimsically mismatched children's clothing brand, has taken the world by storm since Sharon Blumberg founded it in Dallas five years ago. Now, the brand is opening its first ever pop-up shop.
"Our Dallas customers are great local supporters," Blumberg says. "This is a great chance for them to touch, feel, and [let their kids] try on our full collection."
The pop-up shop opens November 11 and runs through mid-December at Preston Royal Village East, Suite 125. Chooze's full collection of girls, boys, and baby clothes, as well as shoes and backpacks, will be on display. Customers can shop new fall and winter designs and slippers, which make great stocking stuffers, Blumberg says.
Since 2011, Chooze has expanded into Dillard's, Nordstrom, and countless boutiques. The brand has dedicated stores in countries outside the U.S., such as Ukraine and Costa Rica, and has a presence in dozens of other countries throughout Europe, Asia, South America, and beyond.
"We sell in so many different types of stores," Blumberg says. "Our collections have such a variety of styles and products that appeal to girls, boys, and all age ranges."
But it's more than Chooze's signature mismatched patterns and colors that make the pop-up festive. The retailer is also celebrating its fifth birthday November 18-20, with a portion of Chooze's profits that weekend benefiting the Birthday Party Project, the local philanthropy that throws birthday parties for homeless children.
"Paige [Chenault, founder of the Birthday Party Project] and I met when we were both launching our companies, so we've been on a similar journey," Blumberg says. "Our mission is all about inspiring kids to be more creative, and then using that creativity to make a positive impact."
Blumberg says the Birthday Party Project's mission fits in perfectly with that.
Besides a birthday party, throughout the pop-up Chooze is also hosting pajama parties, story times, yoga and music classes, and other kid-centric activities.
