H&M Hits the Burbs
H&M continues Texas invasion with new cheap-chic store in Frisco
Frisco fashionistas get an early Christmas present this year, with the announcement that H&M is coming to Stonebriar Centre in fall 2014. This will be the sixth location in the Dallas area.
The 26,000-square-foot store will include collections for ladies, men, young ladies and young men, with separate “store within store” sections for accessories, lingerie, sports apparel, maternity and its plus-size line, H&M+. This location will also carry the Swedish retailer’s children’s collection for kids from newborn to 14 years.
This past fall, H&M debuted a collection with hip French designer Isabel Marant, and the brand is expanding its sport line in January 2014.
Dallas got its first H&M at NorthPark Center in August 2011, followed by the Galleria Dallas store in March 2012. Just as they did when the first U.S. store opened in New York in 2000, fanatical shoppers queued up to be among the first to get their hands on the cheap-chic clothing.
There are also stores at Shops at Willow Bend in Plano, Grapevine Mills and Town East Mall in Mesquite. So surely the novelty will have worn off by the time the next one opens in Frisco, yeah?
H&M competes with other retailers such as Zara, Forever 21 and Topshop, which recently opened in Nordstrom at NorthPark Center — a much more exciting addition to the budget-friendly fashion scene.
H&M now has more than 300 locations across the country and 3,000 worldwide.
