All Aboard
A real spectacle: Eyewear company Warby Parker rolls into Dallas with a schoolbus pop-up shop
Warby Parker will send us back to our school days in January when the online-only retailer rolls into Dallas on its Class Trip tour. The socially conscious spectacles company — a pair of glasses is donated for every frame purchased — is taking a renovated yellow school bus to nine cities.
In addition to Dallas, stomping grounds include New York; Boston; Philadelphia; Washington, D.C.; Nashville; Atlanta; Los Angeles; and San Diego.
The interior of the bus resembles a professor's library, stocked with all-things Warby Parker, including sunglasses, regular specs and an optician's station. The design took four months to create.
Leather seating, bookshelves and a chalkboard add to the studious hipster feel of the pop-up shop. But the only teachers on board are eyewear stylists, who provide expert assistance in choosing the right frames.
See the bus schedule:
- January 11-13: 2323 Henderson Ave.
- January 15-21: 2323 Henderson Ave.
- January 24-27: Shops at Park Lane
The pop-up bus shop will be open later than normal school hours, from 11 am-7 pm. Thankfully, the only kind of work you'll be doing on this class trip is shopping.