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    Skin-deep news

    Affordable facial spa hits its heyday with 2 new Dallas-area locations

    Stephanie Allmon Merry
    Sep 7, 2023 | 12:38 pm
    Heyday

    Two more Heyday locations are on the way to DFW.

    Photo courtesy of Heyday

    A fast-growing facial and skincare shop from New York is in expansion mode around Dallas-Fort Worth: Heyday is opening two new locations this fall, in Preston Hollow and Legacy West.

    They're the third and fourth Dallas-Fort Worth locations of the "more affordable and accessible" facial spa to debut in the past 10 months, following shops in Knox-Henderson and Southlake.

    First up is Preston Hollow, in the Preston Oaks shopping center, at 10720 Preston Rd. #1001, Dallas. According to a release, the shop will soft open on Wednesday, September 20. As a special grand opening deal, they're offering facials for $65 if booked by September 19 for appointments between September 20 and October 4.

    Then comes Legacy West, opening Wednesday, October 4. It'll settle in next to Legacy Hall, at 5901 Winthrop St. Suite K120, Plano. They're also offering an opening deal, but it's not quite the discount that lucky Preston Hollow gets. "To celebrate the opening, first time facials at the Legacy West shop will be available for $79 for a limited time, and can be booked at this link," says the release.

    Heyday's 50-minute facials typically run $135. They keep things more affordable and simpler than at luxury spas by providing just one type of facial that gets tailored to each client. To be clear, it's not a med spa - no fillers or laser lipo being done here.

    All facials include a thorough skin analysis by a trained esthetician, who customizes treatments with services like exfoliation, masks, extractions, and facial massage, then offers a personalized regimen that guests can replicate at home with the same products and brands available for purchase in-store and online.

    Optional facial enhancements include Gua Sha, microdermabrasion, LED light therapy, professional peels, microcurrent, and hydration infusion.

    As Heyday's goal is to “take the facial out of the spa and into your life,” they also make the experience less fussy than at posh day spas: treatments are performed in semi-private rooms, and guests do not undress into a robe, making it easier to fit facials into everyday schedules, they say.

    Their front-of-house retail store sells high-end and "clean" brands such as Naturopathica, Image, Moon Juice, One Love, Grown Alchemist, Ursa Major, Supergoop, Skyn Iceland, and more.

    Heyday offers monthly memberships ($104/month) that include a monthly facial, 50% off all enhancements and 20% off products your first month (15% every month after).

    Patrick Ryan-Southern, CEO of L5 Skincare, the Heyday franchising entity, says the company is "excited" to join the community of Preston Hollow" and "thrilled" to open in Legacy West.

    "In a city with a number of expensive spas that focus on more than just quality facial services, Heyday is offering something different," he says in the release. "We take the facial out of the spa and create an approachable experience in order to connect with each customer and provide quality solutions that fit their skin needs.”

    Heyday was founded in 2015 in New York by Adam Ross, who set out to make facials more approachable and accessible to all, according to the website. The concept took off, and the company expanded coast-to-coast, with locations across California and throughout the United States.

    Both new DFW locations will be open 10 am-7 pm Monday through Friday, 9 am-6 pm Saturday and Sunday, and closed Monday and Tuesday.

    For more information and appointments, visit the website.

    Facial SpaHeydayPreston HollowPreston OaksSkincare Shopbeautyopeningsspas
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    Fashion News

    Dallas' once-a-year Salvation Army fashion show sale is a shopper must

    Teresa Gubbins
    May 7, 2025 | 9:21 am
    salvation army thrift store
    Salvation Army
    The actual sale will probably not be this color-coded.

    It's one of the hottest sales of the year and it's happening in Dallas on May 9-10: It's the After-Sale hosted by the Dallas Women’s Auxiliary, featuring designer clothing, shoes, and accessories at a highly discounted price.

    This annual event has been called one of Dallas’ best kept secrets: a designer warehouse sale featuring new and gently worn clothes from the city’s best dressed closets and local boutiques. Featured pieces include designers such as Carolina Herrera, Ulla Johnson, Marc Jacobs and more.

    It's part of the Dallas Women’s Auxiliary’s Fashion Show & Luncheon which since its inception in 1993 has raised more than $16 million for The Salvation Army of North Texas.

    This year’s Fashion Show & Luncheon took place on May 6 at the Morton H. Meyerson Symphony Center and included a seated lunch and runway show featuring designer labels donated from Dallas’ most admirable closets and boutiques. Patrons were able to shop from The Chic Boutique or purchase runway items through a silent auction, with proceeds supporting The Salvation Army.

    Dallas Women’s Auxiliary President Laura Downing and founding Emeritus Auxiliary member Margot Perot honored Nancy Dedman with the namesake Margot Perot Service Award. Millie Cooper, whose leadership and legacy have inspired countless women to service, was recognized as the Legacy Award recipient. The inaugural Love in Action Award was presented to Toni Turner for her commitment to making the Dallas Women’s Auxiliary and the Fashion Show & Luncheon a success.

    “Each year, the Fashion Show & Luncheon serves as a positive reminder of the immense generosity of our advocates, partners, and donors,” said Major Dawn McFarland, area commander of The Salvation Army of North Texas. “It’s truly special to see North Texans come together for such a remarkable event, all in the name of service. We invite those who were unable to attend to come out for our After Sale. Every dollar makes a difference, and what better way to show support than by sprucing up your wardrobe!”

    The Fashion Show After Sale will take place at 9216 Harry Hines Blvd. May 9-10, from 10 am-6 pm and feature gently and never-worn women’s, men’s, and children’s clothing, as well as shoes, handbags, and accessories at discounted prices — donated from coveted closets and boutiques in North Texas.

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