Bakery News
Food Network regular and cake queen opens second Dallas-area bakery
A North Texas baker who made it onto the Food Network is opening her second bakery. The London Baker, from proprietor Elizabeth Rowe, will open a 1,638-square-foot location at The Realm at Castle Hills, at 4440 TX-121 in Lewisville.
The bakery will open with special order items, to-go items from the pastry case, and dine-in seating. It'll be part of the first-floor retail at a multifamily complex called Valor at The Realm. According to a release, it'll open in spring 2021.
Rowe opened her first location at Bright Realty's Castle Hills Village Shops in the Castle Hills master-planned community in Lewisville in March 2018.
Rowe says in a statement that they needed more room.
"We have experienced great success at our original Castle Hills location, and we need room to grow," she says. "The second location at The Realm at Castle Hills will give us additional square footage as well as increased foot traffic and more visibility from State Highway 121."
London Bakery is known for edible works of art that have been featured on numerous Food Network shows including Cake Wars, Halloween Wars, Dallas Cakes, Holiday Wars, and most recently Food Network Challenge, on which Rowe competed in January 2020.
Rowe's portfolio of commissioned cake designs includes football stadiums, motorcycles, dinosaurs, and superheroes, with characters from Game of Thrones, Star Wars, Disney, and more.
The London Baker offers cakes for all occasions in flavors such as vanilla, red velvet, wedding cake, cookies & cream, and lemon. There's also a pastry case filled with cookies, brownies, scones, croissants both sweet and savory, and a seating area for English tea.
Her Chocolate Stout Cake is baked with a chocolate and vanilla stout beer, salted caramel butter cream filling, and crushed Heath toffee bar pieces decorated in a fudge chocolate frosting.
She's adapted to the pandemic by offering call-ahead orders, curbside delivery, to-go cake-tasting boxes, and design consulting via video call. She also joined Grubhub and Uber Eats.
"While we definitely struggled at the beginning of the pandemic, like so many other businesses, we realized with so many people staying at home that we would need to increase our to-go sales," Rowe says.
