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    Brewing up growth

    Veteran-owned Black Rifle Coffee percolates plans for nationwide expansion including Dallas-Fort Worth

    John Egan
    Nov 10, 2021 | 9:35 am

    Veteran-founded Black Rifle Coffee Co., which maintains corporate offices in San Antonio and Salt Lake City, plans to caffeinate a national expansion with $225 million that it hopes to raise from transforming into a publicly traded business. Dallas-Fort Worth is one of its target markets.

    By the end of 2023, Black Rifle Coffee wants to have 13 stores in DFW, along with seven stores in San Antonio, nine in Houston, and almost 80 company-owned and franchised stores in total, it says. Black Rifle is a purveyor of ground, whole-bean, and ready-to-drink coffee.

    One of the company's first eight standalone shops is in North Richland Hills (5121 Rufe Snow Dr.) According to the website, stores are coming soon to Plano (901 N Central Expy.) and Benbrook (9001 U.S. Highway 377 South).

    The company also offers coffee online and through retailers such as Sam’s Club, Walmart, H-E-B, Bass Pro Shops, and Cabela’s. They also sell Black Rifle apparel and gear.

    Aside from the DFW and San Antonio areas, the company’s existing stores are in Clarksville, Tennessee; Layton, Utah; Moore, Oklahoma; Niceville, Florida; and Savannah, Georgia. With the $225 million to be raised from the proposed merger, Black Rifle would aim to grow its store count to 78 in 2023.

    Ultimately, they envision being a chain with more than 1,300 coffee shops across the country, they say.

    On November 2, Black Rifle unveiled plans to go public through a merger with a “blank check” company, Austin-based SilverBox Engaged Merger Corp. I. SilverBox Engaged Merger completed a $345 million initial public offering of its stock in March; its stock now trades on the NASDAQ stock market.

    The sole purpose of a “blank check” company is to eventually merge with or acquire another business. At the outset, such companies do not engage in full-fledged business operations. If the merger goes through, the stock of the new company, BRC Inc., would trade on the NASDAQ market. The $10-a-share transaction would value Black Rifle at roughly $1.7 billion.

    Black Rifle, founded in 2014, expects its 2021 revenue to reach $230 million, up from $164 million in 2020 and $82 million in 2019.

    “From the time I was a one-man operation in my garage with nothing more than a one-pound roaster, I wanted to use coffee as a means of bringing people together around the common idea of honoring those who serve this great nation. We founded Black Rifle Coffee to serve the highest-quality coffee while supporting veterans and their families,” Evan Hafer, founder and CEO of Black Rifle, says in a news release.

    Hafer, who served as a Green Beret in the Army, splits his time between San Antonio and Salt Lake City.

    Company controversy
    A portion of every Black Rifle purchase goes to causes supporting military veterans, active-duty military members, first responders, “and the American way of life.”

    Given its conservative “American way of life” bent, Black Rifle has attracted both admirers and critics. In July, The New York Times Magazine published a lengthy profile of the company with this headline: “Can the Black Rifle Coffee Company Become the Starbucks of the Right?”

    The company gained fans in conservative political circles during the administration of President Donald Trump.

    “Before long, Black Rifle became the unofficial coffee of the MAGA universe, winning public endorsements from Sean Hannity and Donald Trump Jr.,” the Times reported.

    Along the way, Black Rifle has become entangled in controversies over the Black Lives Matter movement, the January 6 riot at the Capitol, and other hot-button issues. The Times says the company has tried to distance itself from some of its most divisive customers.

    “How do you build a cool, kind of irreverent, pro-Second Amendment, pro-America brand in the MAGA era,” the Times quotes Hafer as saying, “without doubling down on the MAGA movement and also not being called a [expletive] RINO by the MAGA guys?”

    The San Antonio coffee biz could grow to over 1,300 locations.

    Black Riffle Coffee Company
    Courtesy of Black Riffle Coffee Company
    The San Antonio coffee biz could grow to over 1,300 locations.
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    Closure News

    The original Dick's Last Resort in Dallas closes after 40 years

    Teresa Gubbins
    Dec 2, 2025 | 5:49 pm
    Dick's Last Resort
    Dick's Last Resort
    Dick's Last Resort

    A venerable destination in the downtown Dallas area has closed: Dick's Last Resort, the notoriously saucy restaurant and bar at 2211 Lamar St., has closed permanently, after 40 years.

    According to a representative from the Nashville-based chain, the final day for the Dallas location was November 30.

    "Business at that location had been declining, and they were facing an increase in rent, so they made a decision to close," the representative said.

    Dick's Last Resort was founded right here in Dallas in 1985 as a winking, impudent good-time spot with good bar food and cold beer, at a time when leg warmers and mullets were the rage.

    The concept was hatched by bon vivant "Buffalo George" Toomer and Richard "Dick" Chase, centered on a saga about a bad boy named Dick whose big-league plans had failed and who pivoted to open a laid-back bar full of attitude and dick jokes. The restaurant featured gruff staffers and a Southern-style menu in a rowdy roadhouse environment.

    It became a huge success, with customers coming eagerly to be insulted, get pelted with napkins and straws, and wear paper hats with crude comments and insults written in a sharpie such as "I've nailed more wood than HGTV." That atmosphere made it a popular destination for bachelorette parties and other group events, and it was a big tourist draw at its then-location in the West End. (It relocated to its current location close to American Airlines Center in 2005.)

    Although the food took a backseat to the atmosphere, the menu — written on the wall — featured ribs, chicken, wings, and burgers, served casually in paper and buckets. In its heyday and for many years, it remained lodged on the TABC Top 10 list for beer sales in Dallas.

    Chase was ousted for embezzling by the financial backers, who went on to grow the concept into a national chain, with locations in Boston, Chicago, and London. Those are now closed, but there are currently a dozen Dick's across the southeast in Florida, South Carolina, Tennessee, as well as Las Vegas and a longtime location in San Antonio on the Riverwalk.

    Dallas restaurateur Mike McRae, who currently owns restaurants such as Dodie's Cajun Diner in Rockwall, Stan's Blue Note, and McRae's Bistro in East Dallas, worked for Dick's for 23 years and owned the Dallas location for 12 years.

    "I was hired as their general manager 18 months after it opened," McRae says. "Richard Chase was kind of a hothead. He would fire people on the drop of a pin. We had a pink plastic flamingo with a light inside behind the bar, and he was adamant that the light be on all the time. He once fired a GM because the light was off."

    Dick's was owned by Steven Schiff, a Dallas entrepreneur who was in real estate and oil, but had no experience in the restaurant industry.

    "Steve talked to Norman Brinker and said, 'I've got this place but I don't want to be in the restaurant business — how do I sell this?'" McRae says. "Norman said, 'You need to open two more locations in different cities.' So we opened the location in San Antonio and a third in downtown Chicago. Both were wildly successful — way more than Dallas. These places were netting over $1 million in yearly profits, which was a lot of money back then. We opened one in London, Boston, San Diego, Myrtle Beach, they were in major cities all over the U.S."

    McRae eventually became director of operations and they kept it running until 2009 when they sold the company to its current ownership group based in Nashville. McRae bought the Dallas location in 2010, later joined by his partner Gabe Nicolella; they owned it for 12 years before selling it back to the corporate owners in 2021.

    "We did some crazy things in those days, like creating a fake restroom with a pair of tennis shoes visible and a tape recording of farting sounds," McRae says. "We only hired people who had been class clowns, who couldn't get jobs anywhere else. We served food in buckets and the placemats were torn-off butcher paper — things you couldn't get away with now."

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