H-E-B's newest Dallas-Fort Worth store opens in booming Murphy

The newest H-E-B store in Dallas-Fort Worth is now open in Murphy. Local officials and H-E-B leaders cut the ribbon on the supermarket, at FM 544 and McCreary Road, on Wednesday, July 22.

According to store personnel, 1,100 shoppers were in line when the doors opened at 6 am. Earlybirds get the warmest butter tortillas.

Opening day festivities include free coffee and breakfast items for early shoppers, a performance by the Dallas Cowboys Cheerleaders until 10 am, food samples throughout the store, opportunities to win prizes for the first four weeks of shopping, and exclusive offers such as $5 off a shopping basket when $25 or more in purchases are made.

More special offers, samples, and events - such as seafood boils - will happen in coming days, they say.

Having broken ground in 2024, the Murphy store will no doubt be a hot spot in fast-growing Collin County and will serve not only Murphy but surrounding communities of Wylie, Sachse, and Parker.

“Our amazing Partners are excited to join this vibrant community and have been eager to serve customers in the southeastern quadrant of Collin County,” said H-E-B vice president Juan-Carlos Rück in a statement. “We hope to earn the loyalty of local families through the pride and dedication our Partners bring to the store every single day.”

As part of its grand opening, H‑E‑B donated $40,000 to local organizations that serve the Murphy community: $10,000 each to Camp iHope, Agape Resource & Assistance Center, Bed Start, and 5 Loaves Ministries.

Murphy is the latest in the San Antonio-based grocer's expansion across Dallas-Fort Worth and follows the opening of the H-E-B Irving store on June 17.

The Murphy store includes a full-service H-E-B Pharmacy with a drive-thru, True Texas BBQ restaurant, and H-E-B Curbside and Home Delivery, which will allow customers to place orders online for pickup at the store or delivery to the home.

Lucky for Murphy drivers, the location also includes a fuel station with car wash.

About 1,100 people lined up for H-E-B Murphy grand opening festivities that started at 6 am.Photo courtesy of H-E-B

The store carries a fresh assortment of exclusive premium beef, sustainable seafood, a diverse selection of South Asian foods, heat-and-eat chef-prepared meals, and more.

Other highlights include a Cooking Connection with live demonstrations and samplings for easy recipes to make at home; Sushiya offering handmade sushi selections made in-store daily; Asian grill with rice bowls, teriyaki and more; bakery featuring handmade artisan breads, cakes and warm tortillas made in-store daily; and a deli department with an expansive cheese selection and charcuterie island

Hours are 6 am-11 pm daily.

H-E-B has been in rapid expansion mode across DFW in recent years; many stores, including Dallas, Denton, and Carrollton, are in the works.

The regional supermarket chain is consistently rated among America's best grocers by industry and consumer reports.

With $49.6 billion in annual revenue, the H-E-B grocery chain appears at No. 11 on Forbes' inaugural list of America’s 100 largest family businesses.

Founded in 1905, H-E-B operates more than 455 grocery stores in the U.S. and Mexico. The company says its annual sales exceed $50 billion. The company employs over 175,000 Partners in Texas and Mexico, and serves millions of customers in more than 300 communities.