A new pizza purveyor is coming to Texas where it will bravely enter the Dallas-Fort Worth market: Hideaway Pizza an Oklahoma-based chain serving pizza, craft beer, and cocktails, is making its DFW debut with a location in Plano, at 5410 SH-121.

According to a spokesperson, the restaurant will open in mid-October.

Based in Tulsa, Hideaway was founded in 1957 by Richard "The Big Kahuna" Dermer and his wife Marti in 1957 near the Oklahoma State University campus in Stillwater. They became known for making deliveries via a fleet of Volkswagen Beetles.

In 2006, the company was purchased by Brett Murphy and Darren Lister who've successfully retained the anti-chain irreverent spirit and laid-back atmosphere, with employees wearing tie-dye shirts. Their help-wanted ad, for example, says, "We're looking for Weirdoughs and Fungi's to join our team!"

There are now 23 locations across Oklahoma and Arkansas, and they recently made a list of the "10 Established Casual-Dining Restaurant Chains Consumers Love" by Nation's Restaurant News.

Expanding to North Texas made sense because the area has many OSU alumni as well as Oklahoma transpants. The owners also observed that many pizza concepts have moved to to-go only.

"The pizza casual dining space has been vacated by competitors chasing delivery and quick dining," Murphy said in a December 2022 interview. "Hideaway offers premium pizza and a fantastic dine-in experience you can’t find anywhere else."

For pizza, they have two crust options: thin and hand-tossed, slightly thicker and puffier. There are also two alternative crusts: GF and cauliflower.

Signature pies include 17 options, from chicken Florentine with alfredo sauce to the Capone, with sausage, pepperoni, Genoa salami, bacon, red onion, black olives, garlic, and their "Parmesan-herb shake."

There are sandwiches, pastas, salads, meatballs, and garlic cheese bread. Their fried mushrooms are a big customer favorite, and beer is served in frosty cold mugs. Their Sweetza cookies dessert are big boys baked in a six-inch pizza pan and topped with vanilla ice cream. They also have a full bar.

Following Plano, they'll open a location in McKinney at 2101 N. Hardin Blvd. in early 2024, and have Fort Worth penciled in next.