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    Closure News

    Award-winning Dallas restaurant Petra and the Beast is closing

    Teresa Gubbins
    Dec 28, 2024 | 11:28 am
    Petra and the Beast

    Petra and the Beast

    Photo courtesy of Petra and the Beast

    One of Dallas' most critically acclaimed restaurants is calling it quits: Petra and the Beast, the small chef-driven restaurant from chef Misti Norris, is closing this weekend.

    According to a post from the restaurant, the final day will be Sunday, December 29.

    Morris posted the announcement with what she said was "a heavy heart," stating that the decision "wasn’t made lightly, and while it’s bittersweet, it’s also a moment of reflection and growth."

    The closure stems from the restaurant's move to a larger space in Lakewood.

    "When we moved to a larger space, there were moments when I felt stuck—torn between my desire to be in the kitchen, creating and connecting and the reality of having to make compromises to the restaurant to meet the demands of a bigger audience," she said. "In doing so, Petra lost the soul that made it so special: The intimacy, the romance, and the storytelling that defined the old Petra were hard to preserve."

    Norris founded Petra and the Beast in 2018, first starting out as a popup before graduating to a real restaurant in August — located in a former 1930s gas station at 601 N. Haskell Ave., where she unrolled Misti specials like fried chicken hearts wrapped in a pale-green garlic crepe, or pigtails with sour purple cabbage.

    Chef Misti NorrisChef Misti Norris and her mushrooms. Nicole Gossling

    Despite — or maybe because of — its modest hidden-find setting, it became an instant smash hit, as well as earning acclaim from national publications. Esquire magazine named Petra one of the best new restaurants of the year, and Bon Appetit included it on its list of America's 50 best new restaurants. Most importantly, it earned multiple nods from CultureMap's Tastemaker Awards, most recently winning "Restaurant of the Year" for 2024.

    Norris went on to amass her own awards including Food & Wine's list of "Best New Chefs" in 2019, as well as repeat nominations from James Beard.

    The original location on a modest stretch of Haskell had some shortcomings, including its small size, at 1,540 square feet, limiting the number of customers as well as the size of the kitchen. (The Haskell Avenue space is now home to a location of Baker's Ribs.)

    In addition, Petra was BYOB — which, while surely a plus for frugal wine-drinking customers, was ultimately a minus for Petra's bottom line.

    That Norris would feel persuaded to seek out a location with more space was not surprising, and she relocated the restaurant to 1901 Abrams Rd. in Lakewood in 2023. The new space was beautiful, with pale woods that created a calming, elegant atmosphere, and there was now a full bar.

    But the new location was not without its challenges: The previous tenant, BBQ restaurant Lakewood Smokehouse, had not survived in the space, and generally speaking, Lakewood is not an easy market for restaurants.

    Norris called the move "a new beginning," and thanked her staff and customers.

    "While this chapter is coming to an end, I’m incredibly grateful for the lessons I’ve learned," she said. "Petra taught me so much about what matters most to me as a chef and as a storyteller."

    "This isn’t the end—it’s a new beginning," she said. "I look forward to moving into a space where I can stay true to my core values as a chef and a team, one where creativity, connection, and soul come first."

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    Farm News

    Dallas farm-to-table champion Profound Farms closes produce operation

    Teresa Gubbins
    May 16, 2025 | 12:59 pm
    Profound Microfarms
    Profound
    Profound Microfarms

    A Dallas farm-to-table champion is pulling the plug: Profound Microfarms, the small farm in Lucas that provided locally-grown produce to chefs and the general public for nearly a decade, is shutting down its growing operation and discontinuing deliveries. Their final delivery and pickup day will be May 23.

    According to cofounder Jeff Bednar, they were simply unable to keep the business afloat.

    "It's always been tough for small farmers, and it's only getting harder," Bednar says. "I'd hate to count how many farmers and ranchers we've known in the last 10 years that have gone out of business. Honestly, I know very few farmers that could make it with out having off-farm income from a spouse or other sources."

    Jeff and Lee Bednar first bought their 2.6-acre plot in Lucas in 2014, then spent three years learning hydroponic methods and building industry relationships. In May 2017, they began selling produce to Dallas-area chefs, helping to support DFW’s burgeoning farm-to-table restaurant scene, delivering to restaurants multiple times per week.

    In 2018, Profound Foods received a USDA grant to create a local "food hub" — a business that helps small farmers grow by offering a combination of production, distribution, and marketing services. At their peak, by the end of 2019, they were serving 130 restaurants.

    And then the pandemic arrived. They pivoted, expanding into retail sales in March 2020, offering weekly home delivery and pickup outpost options for home consumers.

    Profound Microfarms lettuceBeautiful lettuces at Profound MicrofarmsProfound Microfarms

    "Unfortunately, running a year-round food hub became tougher than we can sustain right now," he says. "It's disheartening we were not able to make it work after trying for 11 years. But we were able to raise our daughters the way we wanted to and we really had a great run. Profound impacted hundreds of Dallas chefs and thousands of families in our community and we'll continue to do that, just differently."

    Over the years, Profound grew from harvesting greens to aggregating and delivering for other producers, then into community gathering spaces, commercial kitchens, and hands-on education.

    "Profound has never been just a farm — it’s our commitment to connecting North Texans with local food, and that commitment will keep evolving even as the farm operations wind down," Bednar says.

    So while the growing part has gone away, Profound will continue hosting cooking classes and other foodie events. In the interim, they'll also be listing their plants, hydroponic supplies, and greenhouses for sale.

    Some of their stats:

    • Moved more than $4.5 million of truly local food into North Texas kitchens.
    • Sent 75 cents on every dollar to 185 farmers, ranchers, and producers in North Texas.
    • Delivered 34,000+ restaurant and home orders.
    • Donated over 90,000 lbs of fresh food to area charities and food banks.
    • Hosted dozens of interns and hundreds of volunteers for hands-on learning on our farm.
    • Helped over 22 companies launch food-based business in our incubator kitchen and hub.
    • Hosted tours for more than 15,000 people, schoolchildren, and aspiring farmers.
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