Bagel News
Buzzy Northeast chain PopUp Bagels ready to debut in Dallas
PopUp Bagels coming to Dallas.
UPDATE 4-20-2026: PopUp Bagels will open at 8 am Friday, April 24 at 5450 W Lovers Ln. #143, a spokesperson says. An opening celebration from 8-11 am will include a collaboration with Wingstop, including a one-day-only offering of a Lemon Pepper Schmear. Wingstop will also serve exclusive Everything Bagel tenders paired with a cream cheese ranch for the opening event. The shop will be open until 4 pm that day.
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A buzzy bagel concept founded in the Northeast is coming to Dallas: Called PopUp Bagels, it famously started as a backyard project during the pandemic, and will open a location at Inwood Village, in the former I Heart Yogurt shop (which only just closed), next to the Inwood Theatre at 5450 W Lovers Ln. #143.
Signage has already gone up on the location and according to a spokesperson, the shop will open in early spring.
PopUp Bagels was founded in Westport, Connecticut by entrepreneur and home baker Adam Goldberg, with his cousin Jeff Lewis, as a side project during the pandemic, when everyone was baking at home. The bagels earned such a warm reception that Goldberg started hosting bagel popups in various locations near his home.
The concept's success has been helped by a national surge of interest in bagels, as well as viral moments on TikTok and other social media. Goldberg sold the concept to equity growth firm Stripes in 2023, who drew celebrity investors such as Paul Rudd and Michael Phelps, with plans to open hundreds of locations across the U.S. Talk is cheap but for now, there are 23 locations in New York, Maine, Florida, Connecticut, Massachusetts, California, and North Carolina.
One of their selling points for a seamless expansion is that they've kept things simple including a compact menu of bagels, spreads, and a pound of smoked salmon. There's a minimum purchase of three bagels, along with a mandatory tub of cream cheese or butter, for $12, and they only offer five flavors: plain, salt, poppy, sesame, and everything.
Bagels are sold whole only, no sandwiches and also not sliced — leading to their nickname "rip and dip," in which customers rip the bagels and dip them into spreads. Their texture is softer and lighter than the classic New York dense bagel, making them easier to "rip."
They're also known for their collaborations on over-the-top schmear flavors — beyond their regular original cream cheese, scallion cream cheese, and vegan cream cheese — which they rotate in with frequency. Recent specialty schmears include Honey Chipotle Cream Cheese, Salted Maple Banana Bread Schmear, Cheez-It Schmear, and a Lemon Pepper Schmear just announced with WingStop that summons the wing chain's Lemon Pepper sauce.
