Breakfast News
Plano can now hit Snooze for breakfast, brunch, and morning cocktails
Benedicts at Snooze an A.M. Eatery.
Breakfast and brunch king Snooze, an A.M. Eatery is opening its first location in Plano. The Denver-based chain which entered the DFW market in 2018 will open a restaurant at 1900 Preston Rd. #111, in the former LYFE Kitchen space (sob), on the southeast corner of the buzzy intersection of Preston Road and Park Boulevard.
According to a release, it'll open on Wednesday, February 22. Hey, that's today. This gives them a couple days to ramp up in anticipation of the weekend which will likely be mobbed.
This makes the sixth location in DFW, following Addison, Oak Lawn Dallas, Walnut Hill Dallas, Fort Worth, and Frisco which just opened in October 2022.
Founded in Denver in 2006 by two breakfast-loving brothers, Snooze specializes in innovative breakfasts. Menu items include their signature Pineapple Upside Down Pancakes, plus Blueberry Danish Pancakes and imaginative Benedicts like the Habanero Pork Belly Benny.
Customer favorites include their Pancake Flight which allows you to mix-and-match three pancake flavors, and the Benny Duo, which allows you to mix-and-match two different Benedicts.
They also serve breakfast sandwiches, omelets, tacos, plant-based plates such as Bravocado Toast & tofu scramble, and dishes for the gluten-free people as well.
But enough about the food, because Snooze is all about the breakfast cocktails and spiked coffees, with drinks ranging from Mimosas with sparkling wine, OJ, and pomegranate liqueur, to spicy Bloody Marys.
The Plano location will seat 119 inside and 46 on a covered patio. This is the first Snooze to offer cubby booth seating, allowing for a cozier setting for small groups.
They're open 6:30 am-2:30 pm weekdays and 6:30 am-4 pm weekends.
They're into sustainability, and donating to the community by raising funds for non-profits through events such as Pancake Day and Bacon Day. They've also been named top 10 for employees who would recommend their job to a friend for three years in a row on Glassdoor. Can this Snooze do no wrong.
The chain currently has 50-plus locations throughout Arizona, California, Colorado, North Carolina, Missouri, Georgia, Kansas, Tennessee, and Texas, and has more Texas in the works for 2023 in Lubbock, Stafford, and Houston.
"We’re thrilled to continue growing in Texas — already our biggest market — with our new Plano location, which we’ve been eyeing for some time,” says Snooze CEO David Birzon in a statement.
