Made to Measure to the Max
Premier custom clothier Alton Lane aims to change shopping experience for Dallas men
Gentleman with a knack for fashion, make note. A premier custom men’s clothier is opening in Dallas on September 13, and it is unlike any other. Alton Lane is your new go-to spot for menswear — without all the common annoyances of a typical shopping excursion.
To wit: a 3D body scanning technology that scans the body in 30 seconds, creating a digital avatar for each client. How’s that for custom?
“We are thrilled to introduce Alton Lane to the men of Dallas,” says Colin Hunter, Alton Lane’s co-founder and CEO. “We look forward to sharing our commitment to premium quality at an accessible price in a comfortable environment.”
And a comfortable environment it is. Nestled in the prestigious Rosewood Crescent Court, this 2,000-square-foot private showroom offers an unforgettable shopping experience for men that is, well, not like shopping at all.
Hunter says the goal for the shop was to change the way men think about shopping. The store looks to be more like a secret society of sorts, boasting animals heads on the walls, a fully stocked bar and Timothy Oulton furniture.
“As we looked at potential locations for our national expansion, Dallas was the obvious next choice,” says Peyton Jenkins, co-founder of Alton Lane. “For us, Dallas’ rich history, appreciation of style and Southern hospitality mesh well with our brand ideals.”
Started in New York City in 2009, Alton Lane is founded on three principles: better clothes, better value, better experience. Alton Lane also has showrooms in Washington D.C. and Boston.
Alton Lane offers a wide selection of premium fabrics, including Dormeuil, Zegna, Scabal, Ariston, Vitale Barberis and Thomas Mason. Custom shirts range from $89 to $500; custom suits cost between $595 and $10,000.
Appointments are available Monday through Friday, 9 am to 8 pm, and Saturdays and Sundays, 10 am to 7 pm. To sign up for early access to appointments and to receive invitations to opening events, visit the Alton Lane website.