on the nice list

Dallas sparkles and shines as the 2nd most festive city in the U.S. for 2023

SMU celebrates Christmas with its own festive light display.

Dallas homes, businesses, and special events that go all out to deck their halls for the holidays have not gone unnoticed. Dallas-Fort Worth has been named one of the most festive metro in the United States in two different 2023 reports.

For the second year in a row, a study by home services provider Thumbtack put Dallas at the very top of the nice list in No. 2. The report compiled data from millions of Christmas-related home projects across all 50 states between October 2022 to November 2023 to reveal their list of the most festive cities in the nation.

And while Thumbtack specifically focuses on home holiday projects, Dallasites certainly can glean inspiration from the area's many festive displays, including Addison's Vitruvian Lights, Grand Prairie's Prairie Lights, and The Light Park in Frisco and Arlington.

Texas cities dominated the top 10, with Austin (No. 1) and Houston (No. 3) rounding out the top three most festive American cities. Also on the rise is San Antonio (No. 5), which ranked No. 10 in the 2022 report.

The average cost to hire a holiday lighting specialist, Thumbtack says, is between $168-$300, with other requests like wrapping outdoor trees tacking on an additional cost. If Dallas residents are looking to outsource their exterior home decorating to a specialist, they should probably avoid the last week of November, which is peak time, Thumbtack says. Americans most frequently hang their holiday lights and Christmas decorations during the Thanksgiving weekend, according to the report.

"Whether you’re looking to make your home a brightly lit winter wonderland or simply looking to add a few festive touches to your home’s exterior — sprucing up your home’s exterior with lights is an exciting part of getting into the holiday spirit," said Thumbtack design expert Morgan Olsen in the report. "Hiring a holiday lighting specialist can help you avoid stress (and unwanted injuries) so you can focus on enjoying the season."

Thumbtack's top 10 most festive metros in the U.S. for 2023 are:

No. 1 – Austin, Texas
No. 2 – Dallas-Fort Worth, Texas
No. 3 – Houston, Texas
No. 4 – Seattle, Washington
No. 5 – San Antonio, Texas
No. 6 – Atlanta, Georgia
No. 7 – Phoenix, Arizona
No. 8 – Tampa, Florida
No. 9 – Denver, Colorado
No. 10 – Orlando, Florida

Another "Most Festive U.S. Cities" study by travel experts Travelbag ranked cities based on search volume of festive terms like "Christmas lights" or "Christmas songs." While Dallas didn't nab a top three spot, it still earned No. 6 to remain in the top 10.

More than 780 searches are made for Christmas-related terms in November and December for every 10,000 residents, according to Travelbag's data.

Austin was the only other Texas city to earn a spot in Travelbag's study, claiming the No. 1 spot with 1,206 festive searches being made per 10,000 residents.

christmas rankings reports holidays dallas fort worth

Sobering statistic

Texas ranks No. 9 among deadliest states for New Year’s crashes

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At more than 314,000 miles, Texas boasts the largest system of public roads among the 50 states. It also holds the unfortunate distinction of being one of the deadliest states for New Year’s car accidents.

An analysis of 2014-2023 traffic data from the National Highway Traffic Safety Administration (NHTSA) shows Texas is the ninth worst state for traffic deaths on New Year’s Eve and New Year’s Day.

During the 10-year period covered by the analysis, commissioned by AutoAccident.com, Texas tallied 280 traffic deaths on New Year’s Eve and New Year’s Day — the highest total of any state. The 280-person toll in Texas works out to 9.61 deaths per one million residents, a rate that’s 37 percent above the national average of 6.99 deaths per one million residents.

The analysis reveals that nearly three-fourths (64 percent) of New Year’s Eve and New Year’s Day traffic deaths in Texas were drivers, nearly one-fifth (19 percent) were pedestrians, and 16 percent were passengers.

“New Year’s Eve is one of the most dangerous nights on American roads,” says Edward Smith, managing attorney at AutoAccident.com, a personal injury law firm.

“With impaired driving incidents spiking during holiday celebrations, every driver has a responsibility to make smart choices that protect themselves and others sharing the road,” Smith adds. “Even in states with strong safety records, one preventable death is too many.”

According to the Texas Department of Transportation (TxDOT), more than 2,000 drunk driving-related crashes happened during the 2024 holiday season. Last year, December ranked as the No. 1 month in Texas for wrecks caused by drunk drivers.

“The holidays are a wonderful time to be with family, and yet they can also be a painful reminder for those who have lost loved ones to preventable crashes,” says Marc Williams, executive director of TxDOT. “Let’s make a new holiday tradition to drive like a Texan: kind, courteous, and safe. That means always getting a sober ride.”

TxDOT offers these four tips for staying safe on the roads as the calendar switches from 2025 to 2026:

Designate a sober driver before the celebrations start.
Ask a sober relative or friend to pick you up if you’re too tipsy to drive.
Use public transit or rideshare services.
Stay off the roads until you’ve sobered up.

Several organizations in Dallas-Fort Worth are offering ways to get home safely around New Year’s if you’re too drunk to drive:

Dallas Area Rapid Transit (DART) has teamed up with Coors Light to provide free rides on New Year’s Eve. To get a free ride, enter the promo code COORSNYE25 in the GoPass app. The offer is available to the first 10,500 riders who enter the code in the GoPass app.
Trinity Metro will offer free Trinity Railway Express rides in Tarrant County from 6 pm-midnight on New Year’s Eve.
Various bars and entertainment venues in Dallas County are supplying QR codes for one free Lyft ride worth up to $35. The EpicCentral entertainment district in Grand Prairie is among the participants.
In collaboration with TxDOT and the Frisco Police Department, Uber is offering $30-per-ride vouchers for people in Frisco who aren’t sober enough to drive. Frisco ranks first on Allstate’s 2025 list of the Texas cities with the best drivers.
Fort Worth Limousines provides designated-driver services in Dallas-Fort Worth via limo, luxury sedan, SUV, and bus.
Pro-Tow Wrecker Service is offering free tows to tipsy motorists in Denton County who need a ride on New Year’s Eve.

traffic fatalities crime holidays new year's day new years eve traffic