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    on the nice list

    Dallas sparkles and shines as the 2nd most festive city in the U.S. for 2023

    Amber Heckler
    Nov 24, 2023 | 10:01 am
    Christmas lights at SMU
    SMU celebrates Christmas with its own festive light display.
    Photo by Austin Anderson on Unsplash

    Dallas homes, businesses, and special events that go all out to deck their halls for the holidays have not gone unnoticed. Dallas-Fort Worth has been named one of the most festive metro in the United States in two different 2023 reports.

    For the second year in a row, a study by home services provider Thumbtack put Dallas at the very top of the nice list in No. 2. The report compiled data from millions of Christmas-related home projects across all 50 states between October 2022 to November 2023 to reveal their list of the most festive cities in the nation.

    And while Thumbtack specifically focuses on home holiday projects, Dallasites certainly can glean inspiration from the area's many festive displays, including Addison's Vitruvian Lights, Grand Prairie's Prairie Lights, and The Light Park in Frisco and Arlington.

    Texas cities dominated the top 10, with Austin (No. 1) and Houston (No. 3) rounding out the top three most festive American cities. Also on the rise is San Antonio (No. 5), which ranked No. 10 in the 2022 report.

    The average cost to hire a holiday lighting specialist, Thumbtack says, is between $168-$300, with other requests like wrapping outdoor trees tacking on an additional cost. If Dallas residents are looking to outsource their exterior home decorating to a specialist, they should probably avoid the last week of November, which is peak time, Thumbtack says. Americans most frequently hang their holiday lights and Christmas decorations during the Thanksgiving weekend, according to the report.

    "Whether you’re looking to make your home a brightly lit winter wonderland or simply looking to add a few festive touches to your home’s exterior — sprucing up your home’s exterior with lights is an exciting part of getting into the holiday spirit," said Thumbtack design expert Morgan Olsen in the report. "Hiring a holiday lighting specialist can help you avoid stress (and unwanted injuries) so you can focus on enjoying the season."

    Thumbtack's top 10 most festive metros in the U.S. for 2023 are:

    • No. 1 – Austin, Texas
    • No. 2 – Dallas-Fort Worth, Texas
    • No. 3 – Houston, Texas
    • No. 4 – Seattle, Washington
    • No. 5 – San Antonio, Texas
    • No. 6 – Atlanta, Georgia
    • No. 7 – Phoenix, Arizona
    • No. 8 – Tampa, Florida
    • No. 9 – Denver, Colorado
    • No. 10 – Orlando, Florida

    Another "Most Festive U.S. Cities" study by travel experts Travelbag ranked cities based on search volume of festive terms like "Christmas lights" or "Christmas songs." While Dallas didn't nab a top three spot, it still earned No. 6 to remain in the top 10.

    More than 780 searches are made for Christmas-related terms in November and December for every 10,000 residents, according to Travelbag's data.

    Austin was the only other Texas city to earn a spot in Travelbag's study, claiming the No. 1 spot with 1,206 festive searches being made per 10,000 residents.

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    Merry & bright news

    Dallas makes Santa's nice list as 2nd most festive U.S. city in 2025

    Amber Heckler
    Nov 28, 2025 | 11:15 am
    Klyde Warren Park Christmas tree
    Getty Images
    Dallas sparkles and shines for the holidays.

    In merry and bright news, Dallas has landed a coveted spot near the top of a 2025 ranking of America's most festive cities.

    Home services platform Thumbtack analyzed holiday light installation requests from customers from October 2024 to 2025 to determine the most festive U.S. cities. Rankings were based on the "relative frequency" of requests after being adjusted for the population of each state and metro area.

    Dallas comes in at No. 2.

    Dallas has been resting easy at the top of Santa's nice list since 2022. But the city's festive spirit has yet to dethrone Austin, which has held on to the top spot for four years in a row.

    There's plenty of dazzling shows illuminating Dallas-Fort Worth for the holidays, including drive-thru light parks and CultureMap's very own ice rink at Main Street Garden in downtown Dallas.

    Other festive holiday events happening around Dallas include many more local ice rinks, pop-up bars, plus volunteer opportunities to give back to the local community. Readers can also keep up with all of Dallas' holiday happenings in CultureMap's season-long editorial series.

    Other big Texas cities like Houston and San Antonio also all landed top-10 spots, proving the Lone Star State is much more festive than the rest of the country.

    "From Texas to Florida, the South is setting the standard for holiday spirit, and in true Texas fashion, bigger is definitely brighter," the report said. "Mild winters and a strong sense of community keep the Lone Star State shining at the top."

    Thumbtack's top 10 most festive U.S. cities in 2024 are:

    • No. 1 – Austin, Texas
    • No. 2 – Dallas, Texas
    • No. 3 – Seattle, Washington
    • No. 4 – Las Vegas, Nevada
    • No. 5 – Sacramento, California
    • No. 6 – Houston, Texas
    • No. 7 – San Francisco, California
    • No. 8 – Charlotte, North Carolina
    • No. 9 – San Antonio, Texas
    • No. 10 – Atlanta, Georgia
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