The Forty Five Ten owner on fashion transparency and real-life heroes
The Dallas Best Dressed list just wouldn’t be the same without the foresight of Brian Bolke. The prescient owner of Forty Five Ten, Five and Ten, and Number One (plus a new retail location coming this fall) knows what chic shoppers want before they do. So much so, he introduced the likes of Rick Owens, Proenza Schouler and Derek Lam to our fair city years before their lines were a stylish closet staple.
Having just launched an extended e-commerce site to make his covetable wares more readily available to in-store and out-of-town clients, he’s honing his focus on “good karma clothes” that make the wearer feel as good as they look.
Explains Bolke, “The customer is wanting transparency much more in what they’re buying — where is it made, how is it made? Just how people care about what they put in their bodies, this is something we’re at the start of, and in the next two to three years you’ll see every designer embracing transparency.”
Also trending at his various shopping destinations? Products made just for Forty Five Ten, private label initiatives and other goodies that truly make Bolke’s endeavors shops for your life, not just your style.
“We’re working hard on how to take that lifestyle aspect into a truly more national and international direction,” he says. “The market changes all the time, and we have the benefit of having great clients that shop all over the world and tell you what they want.”
Below, the things that move, inspire and calm this refined retailer.