From Russia With Love
Lublu Kira Plastinina U.S. flagship opens boldly at Plaza at Preston Center
The 1,000-square-foot boutique is a fashionable feast for the eyes. Even casual window shoppers can see the SMU student’s chic aesthetic, thanks to bold, colorful window displays that beckon from within. It’s hard to believe she is only 21.
Plastinina has two brands: Kira Plastinina, a “fast fashion line,” which is in stores throughout Russia, and her high-end line, Lublu, which means “I love” in Russian. She says the latter collection suits the savvy Dallas woman who is daring in her fashion choices.
Tribal prints mark the spring/summer 2013 collection, which is in store now. “[The prints] don’t come from one specific region; I just love a look of prints from head to toe,” she says. Plastinina urges her customers “to take chances on bold colors and wild prints, since now is the time.”
The Lublu line, priced between $200 and $1,200, comprises patterned slouchy pants, structured peplum dresses (reminiscent of 1980s style) and silk flowy frocks. Plastinina designs everything herself — down to her favorite chameleon pattern. The line also includes accessories such as wild-printed totes and backpacks, sparkly bracelets, bangles, and chunky necklaces.
Plastinina, a member of Kappa Alpha Theta sorority, travels between Moscow and Dallas monthly. “I work with a small team of designers in Russia,” she says. “When I’m here, we have Skype meetings.”
Although she hardly has a minute to spare, you might catch her grabbing a bite at Burger House, Mr. Mesero or the T Room. But because she considers Lublu her “baby,” Plastinina promises to be in the store as often as possible.
Lublu Kira Plastinina is open Monday-Wednesday, 10 am-6 pm; Thursday, 10 am-8 pm; Friday-Saturday, 10 am-6 pm; and Sunday, 10 am-5 pm.