It's out with one Dallas entertainment district and in with a new: Hide Bar, the former Deep Ellum cocktail bar and restaurant, has reopened on Greenville Avenue, plying cocktails, a full menu of food, and something bright and early: breakfast every day at 8 am.

They're now at 1928 Greenville Ave., in the space most recently occupied by Eastside Social, and before that Nora, and way before that, Whisky Bar. (Thank god for Google Maps.)

The new space is much larger with 400 seats, a 24-seat bar, and an epic rooftop space.

Hide opened in Deep Ellum in 2017 and earned acclaim for its food and craft cocktails, but closed in June 2020 during the pandemic.

During that time, they opened an interim bar in the old Hide space called RoPo & Logan which had a Windy City theme. It has since closed, and they are out of Deep Ellum entirely.

"When COVID hit and we were shut down in Deep Ellum, we decided it was time to move," Backlund says. "Our top choice for a new location was Lower Greenville because we saw it as the safest and best entertainment district in Dallas. Fortunately an operator left the space in mid-construction when COVID hit and it became available."

Did it seem like they were under construction forever?

"The journey to get open was challenging in part due to the vagaries of the permitting process and construction during COVID," Backlund says. "We also gave the space a significant makeover, including infrastructure upgrades that were time consuming. In the end, the space is beautiful, functional and worth the time and effort."

Backlund is enthusiastic about the streetlife scene on Greenville Avenue and creating a place that's not only about drinking at night but open early in the morning, as well.

"We see an opportunity where people can connect over a cup of coffee at 10 am or a cocktail at 10 pm," he says.

The drink menu features 17 of their most popular cocktails, including an Old Fashioned served in a flask with a HIDE branded orange peel, plus 15 new creations with vodka, tequila, gin, and whiskey, something for everyone.

They've also expanded their food menu with a new selection of thin-crust pizzas including BBQ pork and a cheeseburger pizza, joining popular originals including a fried chicken sandwich, loaded tots, and a Double Cheeseburger, which is available at Happy Hour for $7, Monday-Friday 3-6 pm.