Attention, shoppers
Long-awaited Kroger Marketplace ready for big debut in Little Elm

Kroger will open in Little Elm on July 31.
After nearly two years in the making, Kroger's new Marketplace store in Little Elm is finally ready to debut. The grocery chain has set Friday, July 31 as the opening date of its 123,000-square-foot store at 26587 E. University Dr.
According to a release, the store is a nearly $40 million project that will bring about 200 jobs and serve the rapidly growing communities of Little Elm, Aubrey, Providence Village, and beyond.
Announced in 2024, the new location is Kroger's first Marketplace-format store to open in North Texas this year. In addition to a full-service grocery with produce, meat and seafood, floral, and pharmacy departments, the expanded concept includes home goods, apparel, toys, and other general merchandise.
Shoppers also will find specialty features such as a Murray's Cheese counter, a fresh-cut fruit kiosk, and a fuel center with 14 pumps plus a grab-and-go kiosk for snacks and beverages.
"This new Marketplace store reflects Kroger's long-term commitment to serving families who are putting down roots and building their future in one of the fastest-growing areas of North Texas," said Rudy DiPietro, president of Kroger's Texas Division, in a statement.
The grand opening begins at 6 am on July 31, when the first shoppers through the doors will receive prizes, gift cards, and coupons for free breakfast items. Kroger also will offer grand opening discounts through August 4, including 30 cents off per gallon for Kroger Rewards members at the fuel center during the weekends of July 31-August 2 and August 7-9.
The Little Elm location is Kroger's 208th store in Texas. Targeting the fast-growing suburbs north of Dallas, the grocer also has new stores under construction in Anna, Fate, McKinney, Princeton, as well as the Sendera Ranch community in north Fort Worth.
