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    Sneaky New Restaurants

    4 Dallas restaurants that just opened on the sly

    Teresa Gubbins
    Oct 28, 2015 | 1:13 pm

    Fall opening season is fully underway in the Dallas-Fort Worth restaurant world. With almost no fanfare, these four spots have all opened their doors within recent days, kind of stealthy and under the radar. We're not letting them get away with that.

    Cinnaholic
    This is the cinnamon roll bakery from Berkeley, California, whose fortunes got boosted after being featured on Mark Cuban's The Shark Tank TV show.

    Cinnaholic occupies a unique niche: It's a custom cinnamon roll concept, with more than 30 frosting flavors and nearly two dozen toppings. You select a frosting such as maple or Irish cream, then add toppings such as fresh berries, nuts, or gingersnap cookies. Everything is dairy-free, lactose-free, egg-free, and cholesterol-free — which means Cinnaholic is also vegan.

    On October 24, a branch opened in Southlake by resident Lynn Matarelli. It's only the second branch and the first outlet outside of California. Yay us.

    High & Tight
    This new bar in Deep Ellum is in a class by itself: a combination barbershop and speakeasy, as seen in places like Los Angeles and New York, such as the Blind Barber and Speakeasy Barber Salon. It presupposes the idea that while you get your hairs cut, you also want to be clutching a cocktail.

    If you're phobic about your hair getting in your drink, there's also a speakeasy bar, in addition to the barbershop, with carefully crafted cocktails and cool decor. The barbershop is open during the day, while the speakeasy opens at 8 pm, Wednesdays through Sundays.

    Rex's Seafood and Chop House
    The original Rex's Seafood at Lovers Lane and Inwood Road has been a seafood staple for 10 years. And owner Rex Bellomy is also opening a branch at the Dallas Farmers Market.

    But at 4 pm on October 28, an expanded concept opens called Rex's Seafood and Chop House. As the name makes clear, the expansion incorporates not just seafood but steak. In that area, at the corner of Mockingbird and Abrams in the Lakewood neighborhood, there aren't many steakhouses. Because every neighborhood gotta have steak.

    Tacodeli
    Tacodeli is the latest Austin concept to hit Dallas, and the first location opens at Sylvan Thirty, the mixed-use development at the crossroads of North Oak Cliff and West Dallas.

    Fans love Tacodeli for its breakfast tacos, for its gourmet taco specials, and for its mashed potato tacos, the mashed potatoes being enhanced by the addition of roasted jalapenos.

    Tacodeli is especially sneaky, because it announced that it would open on October 29, but has undertaken an undercover one-day-early soft opening on October 28. Tacodeli, you minx, you.

    Cinnaholic opened its first branch in Texas in Southlake.

    Cinnaholic cinnamon roll
    Photo courtesy of Cinnaholic
    Cinnaholic opened its first branch in Texas in Southlake.
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    Downtown Dallas gets new modern Mexican spot with 'tacokase' twist

    Stephanie Allmon Merry
    Mar 25, 2026 | 2:46 pm
    Luna Roja
    Photo courtesy of Luna Roja
    Luna Roja translates to "red moon," as depicted in a striking mural in the dining room.

    A new "modern" Mexican restaurant is landing in downtown Dallas: Called Luna Roja, it will open at 1525 Elm St., near the AT&T Discovery District.

    According to a release, opening day will be Thursday, April 2. Luna Roja takes the space formerly occupied by Elm St. Cask & Kitchen inside the Hilton Garden Inn. A separate restaurant entrance that does not require diners to enter through the hotel is under construction.

    Translated as "red moon," Luna Roja promises to bring something fresh and new to the area: namely, a "tacokase" experience led by chef Omar Larson, they say. It's a fun taco-twist on omakase, one of the hottest dining trends in Dallas right now.

    Omakase is the dining experience in which the chef prepares a multicourse tasting menu of small bites made to order. While omakase has no set number of dishes, it usually ranges from 10 to 20 courses depending on how excessive the chef/restaurant is.

    "Luna Roja will introduce a tacokase experience, a chef-led tasting inspired by traditional Japanese omakase highlighting a curated progression of tacos and complementary flavors," the release says. "The experience is offered as a monthly activation, giving guests an opportunity to explore seasonal ingredients and specialty creations from the culinary team."

    Luna Roja A variety of dishes at Luna Roja.Photo courtesy of Luna Roja

    When diners at Luna Roja are not tacokase-ing, they can enjoy a menu that showcases regional Mexican flavors and fresh ingredients, with many dishes designed for sharing. The restaurant will be open for breakfast, lunch, dinner, and weekend brunch.

    Lunchtime shareables include:

    • Shrimp and Scallop Aguachile with cucumber-radish salad, avocado purée, and spicy aguachile verde on a crispy tortilla
    • Street Corn Croquettes with cotija, jalapeño, fresh lime, and Tajín
    • Torta Luna: Bolillo roll with slow-cooked citrus pork, melted cheese, onion, cilantro, salsa verde, and avocado
    • Taqueria Smash Burger: Beef patties with Oaxaca cheese, poblano rajas, caramelized onions, Maggi burger sauce, lettuce, tomato, and pickle (served with fries)
    Larger plates served for dinner include:
    • Ancho Glazed Short Ribs with sweet potato purée and charred poblano relish
    • Chipotle Honey Glazed Half Chicken with charred poblano mashed potatoes, roasted carrot, onion escabeche, and charred lime
    • Carne Asada: 44 Ranch skirt steak with bean purée, enchilada guajillo sauce, and guacamole
    • Crispy Skin Salmon with black bean purée, salsa verde cruda, radish, lime oil, and microgreens
    • Seared Scallops with sweet corn purée, salsa macha, and charred scallion relish

    Weekend brunch will feature favorites such as Hawaiian Bigeye Tuna Tostadas (layered with citrus-soy, chipotle aioli, salsa macha avocado, radish and cilantro); and Huevos en Purgatorio (with poached eggs simmered in chile de árbol tomato sauce and topped with cilantro, queso fresco, pickled red onions and radish, served with corn tortillas).

    A dedicated taqueria menu will feature heirloom corn masa tortillas filled with options like Al Pastor, Guajillo Shrimp, and Wild Mushrooms - with all the trimmings.

    The beverage program features more than 50 selections of tequila including blancos, reposados, añejos, extra añejos, mezcal, and sotol. Signature cocktails include the Mexican Mule “La Mula” with Milagro Silver tequila, ginger beer and lime; and the Spicy Mango Margarita with El Jimador Blanco Tequila, serrano, agave, mango, lime and tajin.

    Luna Roja The bar area, which looks out to the patio.Photo courtesy of Luna Roja

    Luna Roja's interiors aim to fuse contemporary Mexican design with traditional symbolisms. "Murals by FGIII Fine Art Productions, textured stone accents, and saturated colors evoke the spirit of Mexican heritage," the release says.
    There will also be a spacious bar, outdoor patio, and private dining space, they say - "creating a new gathering spot that reflects both the spirit of Mexico and the energy of downtown Dallas.

    Upon opening April 2, their entire operating schedule will be:

    Breakfast: 6 am-11 am Monday-Friday
    Lunch: 11 am-1:30 pm Monday-Friday
    Dinner: 4 pm-9 pm Sunday-Thursday / 4 pm-10 pm Friday-Saturday
    Brunch: 10 am-3 pm Saturday-Sunday
    Bar: Open-11 pm Sunday-Thursday / Open-12 am Friday-Saturday
    Happy Hour: 4-6 pm Monday-Friday

    tacosdowntown dallasopeningshotelstex-mex
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