shop local
Cool Deep Ellum shop named one of America’s best indie bookstores
Reading is all the rage in 2026.
Dallas' Deep Vellum Bookstore is claiming new bragging rights as one of the 20 best independent bookstores in America, according to a new guide from Condé Nast Traveler.
The list was published in celebration of Independent Bookstore Day on April 25 — but every day can be Indie Bookstore Day when you're supporting your local shop rather than a national chain like Amazon or Barnes and Noble.
Indie bookstores and physical media have been having a much needed renaissance in today's digital (and AI slop-filled) era. More than 400 new bookshops opened in 2025 alone, the American Booksellers Association reported, and local bookstores are welcome third spaces for many literature loving individuals.
Deep Vellum won the title as the best indie bookstore in the Lone Star State, outshining several other popular Texas booksellers. Located at 3000 Commerce St. in Dallas' Deep Ellum neighborhood, Condé Nast said the bookshop serves as "one of the country’s premier translators of contemporary global literature."
"As esoteric as its collection may seem, the bookstore itself makes exploration approachable," wrote editorial assistant Kat Chen. "Crack into a can of craft beer, gaze at the wall plastered with polaroids of smiling patrons, and tuck into an engrossing read on one of the tweed armchairs."
Deep Vellum was founded by Will Evans in 2013 as a community-focused literary arts center and nonprofit publishing house for diverse international literature, as well as local Dallas writers. The bookstore soon followed in 2015, and operations have now expanded to five publishing imprints that produce half English-original works and half international literature.
This mighty bookshop and publishing house has long proved its staying power even after its federal funding was axed last year. In early April, the organization revealed it would launch its inaugural Deep Vellum Music and Literature Festival from July 10-12, 2026.
"Through literary readings, author panels, spoken word, live music performances, and community activations this festival will bring voices from across Texas and around the world," a press release said.
Until then, Condé Nast provided some recommended reading for Dallas bibliophiles that want to check out some (new-to-you) literary and psychological fiction: Tram 83 by Fiston Mwanza Mujila (translated by Roland Glasser) and Miss MacIntosh, My Darling by Marguerite Young.
