Viva, Las Vegas

Dallas-based JSX tempts high rollers with new daily hop-on flights to Las Vegas

Wheels up to Sin City.

Photo courtesy of JSX

Dallasites dealing in for a trip Sin City have a fun new way to get there, any day of the week: JSX, the hop-on, semi-private jet service, will introduce daily service between Love Field and Las Vegas next month. JSX also is adding daily nonstop flights to Orange County, California.

Both new routes will start Thursday, September 29.

Currently, JSX offers weekend flights to Vegas. The new, daily flights will start at $549 one-way. Introductory fares to the O.C. will start at $499 one way.

These are not economy fares, but JSX is not an economy experience. Passengers can check at least two bags, sip onboard cocktails, and spread out with business-class legroom onboard JSX’s single-seating aircraft "where every seat is both an aisle and a window," the company reminds in a press release. The 30-seat planes will beam up to SpaceX's Starlink Wifi by the end of the year, they say, and there's a pet-friendly policy that allows small dogs and cats to fly for free.

JSX also continues to tout its "no crowds, no lines, and no fuss" travel experience. Dallas travelers fly out of a private terminal at Love Field and can arrive just 20 minutes before "hopping on" their flight. Passengers have access to valet parking, touchless check-in, Wi-Fi lounges, and speedy baggage retrieval.

“With network air travel becoming less predictable, we are delighted to add a new reliable nonstop route between Dallas and Orange County and daily service between Dallas and Las Vegas,” says JSX CEO Alex Wilcox in the release. “We look forward to expanding our Texas network and continuing to provide our customers with the convenience of readily accessible, hassle-free flights that quickly get them out of the airport and into the action with no dwell time and no stress."

The new Dallas routes add to JSX’s Texas-originating service from Love Field, Houston, and Austin to destinations such as Destin, Miami, Denver/Boulder, and Gunnison/Crested Butte. The Dallas-Gunnison/Crested Butte flights introduced over the summer will be extended for four additional weeks, through September 25, JSX announced.

Founded in 2016, JSX relocated its headquarters from Irvine, California to Dallas in 2018. JSX debuted service from Love Field in June 2020, with introductory flights to Las Vegas and North Carolina, then added service to Houston and Austin, the West Texas golf resort Lajitas, and special routes to Los Cabos, Mexico, Miami, and Destin, Florida.

Customers can book tickets online at www.jsx.com, via its mobile app, or by calling 800-435-9579.

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Hotel reno

Luxury hotel near DFW Airport unveils major refresh and new dining

Photo courtesy of Ricardo Marriott

House of Toro is the new chophouse at The Ricardo Marriott.

A longtime Westlake luxury hotel is ready to unveil a major renovation and rebrand to the public: The former Marriott Westlake has reopened as The Ricardo Marriott, named for famed Mexican architect Ricardo Legorreta, the original designer of the hotel and its surrounding Solana Plaza.

According to a release, the 293-room property near DFW Airport recent underwent a multimillion-dollar renovation that included several new dining concepts and social spaces, along with new design elements, guest room refurbishments, and a pool refresh.

Dallas-based Coury Hospitality led the overhaul of the Marriott, Bonvoy Collection hotel.

"The Ricardo Marriott represents an exciting new chapter for this property,” said Andrew Casperson, President of Coury Hospitality, in a statement. “This transformation goes beyond a renovation. It reflects an intentional effort to honor the building’s architectural significance while introducing a renewed identity that is bold, design-driven, and reflective of Westlake’s evolving character.”

The renovations aimed to honor and augment Legorreta's original, 1987 design for the building and its campus, featuring his signature bold geometry and vibrant colors. (Legorreta's other well-known local building is the Fort Worth Museum of Science and History, which features similarly striking colors and shapes.)

"Legorreta’s architecture anchors the experience, creating a strong sense of arrival, while refreshed interiors introduce layered materials, contemporary furnishings and curated color that elevate the guest journey," says the release.

The centerpiece of the renovation are the food and beverage offerings:

A new restaurant called House of Toro Chophouse & Patio serves as the hotel’s signature chophouse.
Black Pearl Lounge offers cocktails, light bites, and tableside caviar service.
Solana Lounge & Kitchen provides all-day dining with breakfast, lunch, and dinner.
Café31 offers Lavazza coffees, fresh pastries, and grab-and-go options.

The hotel also features more than 15,000 square feet of updated meeting and event space, along with outdoor areas and a new-and-improved pool. The spaces are designed to accommodate a range of uses, from corporate meetings to weddings and social events, the release says.

The Ricardo Marriott is now open and welcoming guests, at 1301 Solana Boulevard, Building 3, Westlake.

dfw airport renovation hotels