RIP, Dallas Stadium

Jerry Jones wastes no time restoring AT&T Stadium after World Cup

FIFA signage is coming down at AT&T Stadium.

Photo courtesy of AT&T; Stadium

Jerry Jones didn't waste any time starting to get his stadium signage back when the World Cup was finished at the home of his Dallas Cowboys.

The high-profile owner of the NFL's Cowboys had to surrender AT&T Stadium in Arlington to FIFA for the tournament-high nine matches held under the giant video board and retractable roof. It was renamed Dallas Stadium for a month — even on Google maps.

Since none of the primary sponsors of the Cowboys matched those of the governing body of the World Cup, coverings were put over the large letters and logos on the roof and the smaller “AT&T Stadium” signs above the giant sliding glass doors on each end of the stadium.

Less than three hours after Spain beat France 2-0 in the semifinals on Tuesday, July 14 in the final match in Texas, the Cowboys sent an email announcing a photo opportunity for 7 am Wednesday. That's when workers were set to begin removing the coverings. The same email was sent again early Wednesday morning.

While the process was expected to take a few days, the large stadium name on one side of the roof was completely uncovered well before noon. Workers also were removing World Cup and FIFA banners that were on temporary fencing around the perimeter of the stadium.

Jones was a pioneer for radical changes in sponsorships in the NFL. When he bought the Cowboys in 1989, NFL teams shared almost all sponsorship money.

Six years later, the NFL and Jones sued each other as he fought for the right to strike his own sponsorship deals. Jones famously showed up on the field before a Monday night game with Nike CEO Phil Knight after reaching a deal with that shoe company when the NFL's shoe sponsor was Reebok.

There were plenty of coverings inside AT&T Stadium for the World Cup, including over signs for Pepsi, Dr Pepper and Ford.

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REEL TALK

Evil Dead star Bruce Campbell brings surprising new film to Dallas

Photo courtesy of Ernie & Emma.

Bruce Campbell mourns his wife in 'Ernie & Emma.'

Cult cinema icon Bruce Campbell is making a cross-country trek, but he won’t be screening The Evil Dead. Instead, he is skipping traditional distribution to bring his newest film, Ernie & Emma, directly to the people.

The actor will be in the Dallas area on October 2 for a showing at Alamo Drafthouse Las Colinas (320 W. Las Colinas Blvd., Irving). The tour features a behind-the-scenes conversation with Campbell and a live Q&A.

Ernie & Emma may be a surprise for viewers who are used to his oddball horror comedies like Bubba Ho-Tep. The film — entirely scripted, directed, produced, and funded by Campbell and his wife, Ida Gearon — is billed as a romantic comedy, albeit one with a little edge.

The story follows Ernie Tyler, a rural pear salesman mourning the loss of his beloved wife. Guided by a detailed list of instructions Emma Tyler left before her death, Ernie sets off on a life-changing road trip. You can watch the trailer below.

The story hits close to home for the comic-con legend. It was filmed in Pear Valley near his Oregon home, and he reportedly based Ernie’s character on his dad. Campbell has also had to contemplate his own mortality after a March cancer diagnosis. On X, he described the cancer as “treatable” but not “curable.”

“It’s incredibly special to share this film with audiences across the nation. Getting to bring it directly to communities and experience those conversations in real time is the reason you make something like this in the first place,” said Campbell in a release. “Loss is universal, and so is the challenge of finding your way forward.”

Ticketing information and times for the screening will be announced at a later date. Still, audiences will have several chances to see the star, who canceled his usual convention schedule to focus on the tour and his health. Besides Dallas, Ernie & Emma will screen at the following Texas Alamo Drafthouse locations:

October 3 — Alamo Drafthouse Stone Oak, 22806 US-281 N, San Antonio
October 9 — Alamo Drafthouse Lakeline, 4028 US-183 Bldg F, Austin
October 10 — Alamo Drafthouse Slaughter Lane, 5701 W. Slaughter Lane, Bldg. F, Austin

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REEL TALK

Evil Dead star Bruce Campbell brings surprising new film to Dallas