Supermarket News
Supermarket chain H-E-B pins the date on new store in Rockwall
Rockwall shoppers can mark their calendars: The H-E-B location set to open at 1600 I-30, at the southwest corner of South John King Boulevard County has a date: Wednesday, October 29. As is the case with H-E-B stores, they'll open at 6 am with fanfare.
The new store will showcase all the products and services H-E-B customers have come to expect, including a full-service H-E-B Pharmacy with drive-thru, Curbside and Home Delivery service, Wellness Primary Care clinic, and a True Texas BBQ restaurant with drive-thru.
Rockwall will join H-E-B stores that have opened in Plano, Frisco, Allen, McKinney, Melissa, and Prosper, plus two in Tarrant County: Fort Worth/Alliance, and Mansfield.
The Rockwall location, which broke ground in June 2024, location is part of H-E-B's expansion across North Texas. They also have these stores in the works:
- Forney - at U.S. 80 and Gateway Boulevard, anticipated to open in early 2026
- Irving - at I-635 and Olympus Boulevard in front of the former Fry’s electronics store, expected to open in late 2026
- Denton - at the northwest corner of Interstate 35W and Robson Ranch Road
- Dallas - at the southeast corner of Hillcrest Road and LBJ Freeway, opening still TBD
H-E-B has been in Dallas since 2001 when it opened its first high-end chain Central Market, which now has six locations in Dallas, Plano, Southlake, and Fort Worth. They also have two locations of their smaller-format Joe V's Smart Shop chain, one in southeast Dallas at 7700 Samuel Blvd., and another in southwest Dallas 4101 W. Wheatland Rd.

Burger Chop Tater Tacos, winner of the Savory category at the 2026 Big Tex Choice Awards.Photo courtesy of State Fair of Texas
Fletcher's Chocolate Corny Dog, winner of the Sweet category at the 2026 Big Tex Choice AwardsPhoto courtesy of State Fair of Texas
Tropical Coca Fresca, winner of the Sippers category at the 2026 Big Tex Choice AwardsPhoto courtesy of State Fair of Texas