Margarita News

Taco Cabana expands its margarita selection to 12 flavors year-round

No more limited edition, this is the real thing.

Taco Cabana

San Antonio Tex-Mex chain Taco Cabana is giving the people what they want: all the margarita flavors, served year-round.

According to a release, the company is calling dibs on the title of Margarita Headquarters by featuring 12 permanent margarita flavors on the menu, each available for $3, all day.

Available flavors will include their classic flavors of Lime, Strawberry, Mango, Strawberry Mango, and Mangonada, plus five flavors featured as previous limited-edition offerings and two brand new flavors:

Blue Curacao *returning
Watermelon *returning
Dragonfruit *returning
Blood Orange *returning
Green Apple *returning
Coconut *NEW
Pineapple *NEW

The decision comes after three launches of the company's popular, limited-edition "MargaritaPalooza," in the past two years, which CultureMap has studiously documented, with the kind of diligence that news about margaritas deserves.

Taco Cabana first debuted the limited-time promotion in July 2020. The "talker" back then was the quirky Dr Pepper flavor. According to Restaurant Business, the promotion brought in "record sales of margaritas," making it a positive story during the darkest days of the pandemic when positive stories were few and far between.

Not content to let well enough alone, they retired six of the original dozen flavors in August 2020, to make room for the six new flavors coming in. That was ultimately a good thing since three of the new flavors were deliciously authentic: pineapple chamoy, spicy guava, and the best one, tamarind.

They returned in April 2021 with a third round, this time featuring ultra-creative flavors such as Pickle, Violet, and Pistachio.

Taco Cabana Chief Operating Officer Ulyses Camacho says in a statement that Margaritapalooza was a "game changer" for the company.

"There was so much fun and excitement for both guests and team members when we previously executed it across the TC system," Camacho says. "We pride ourselves on listening to what our guests want, and they have consistently asked us for on-going, everyday margarita innovation and variety, not just during certain times of the year. We are now thrilled to establish ourselves as the ‘Margarita Headquarters’ with so many margarita flavors for our guests to choose from each and every day."

Flavor No. 13
In addition to the 12 margarita flavors, a rotating 13th flavor will also be seasonally available for $4. Previous seasonal margarita offerings have included flavors like Pickle, Pumpkin Spice, and Cherry.

New or returning seasonal margaritas will be announced on an ongoing basis. Maybe tamarind, Taco Cabana? How about tamarind?

Margarita Headquarters launches first in San Antonio on Wednesday, July 20, and then at locations across Texas on Wednesday, August 3.

Also, discounts
They'll also be offering a summertime happy hour, Sunday-Thursday 4-7 pm, with $2 Lime or Strawberry Margaritas, $2 domestic beer, half-price bean & cheese nachos, $1.50 bean & cheese chalupa, and $1 bean & cheese taco. That'll start in San Antonio, and eventually make its way across Texas, as well.

And they're bringing back their beloved salsa bar, with Roja, Fuego, Salsa Ranch, Taco Cabana’s new salsa Verde, Pico de Gallo, and pickled jalapeños, which were shut down during the pandemic.

Taco Cabana was founded in 1978. The brand specializes in Tex-Mex-inspired food including enchiladas, fajitas, quesadillas, flautas, burritos, tacos, freshly-made flour tortillas and a selection of made-from-scratch salsas and sauces. Taco Cabana operates 142 company-owned restaurants in Texas.

cocktails

Brewpub News

Acclaimed Hofbräu Pub from Germany to make Texas debut in Addison

HofbrauPub

Hofbrau Pub, coming to Texas.

A German beer powerhouse is coming to Texas with the debut of the first Hofbräu Pub, opening in the Dallas area, serving Hofbräu beer imported from the storied, centuries-old brewery in Munich.

According to a company spokesperson, the brewpub will open in Addison, exact address TBA, in fall 2026.

“We are excited to bring Bavarian beer culture to a region defined by hospitality, entrepreneurial spirit, and cultural diversity,” says Dr. Jörg Lehmann, director of Staatliches Hofbräuhaus in München, in a statement. “Hofbräuhaus Texas will unite authentic Bavarian heritage with the vibrant character of the American South – a partnership with great promise.”

The Hofbräuhaus in Munich and Hofbräu München Brewery — a combination brewery and beer hall — were founded in 1589, and reign as the most famous beer hall in the world, with beer, German cuisine, and lively entertainment.

Brewed in Munich, after the German Purity Law — using only four ingredients: barley, yeast, hops, and water — Hofbräu Beer is renowned across the world.

Hofbrau in the U.S.
Hofbräu — which is no relation to the DFW-based Hoffbrau Steakhouse chain — first introduced its beer to the U.S. at the Oktoberfest in Michigan in 1997. The company went on to open its first U.S. Hofbräuhaus brewery and beer garden in Kentucky in 2003, with a goal to share Bavarian lifestyle and beer culture in the most authentic way.

There are currently 10 locations, including Las Vegas, Pittsburgh, Cleveland, Columbus, and Buffalo NY, as well as Dubai, China, and Brazil — each dedicated to preserving the historical legacy of the Munich original.

All of the locations currently brew beer onsite according to original Munich recipes, but the Texas location will be a pioneering new, cozier, brewpub-only model, with beer imported from Bavaria.

Texas location
Bringing the concept to Texas are Dallas entrepreneurs Taylor and Flip Howard, who developed an appreciation for Bavarian culture after living in the Alps during their college years. Taylor advises European companies on U.S. market entry strategies, while Flip is founder and CEO of Lucid Private Offices, which now has 30 locations across the U.S.

The Addison location will follow the Hofbräu Pub format, coming in at 5,000 square feet, while preserving the hallmark elements of a Bavarian beer hall. It will serve Bavarian beers and seasonals imported from the Hofbrau Brewery in Munich, plus a menu of Bavarian food that includes:

potato pancakes with smoked salmon
their signature crispy pork shank with bread dumpling, potato dumpling, green cabbage bacon salad, and dark beer gravy
pretzels with Obatzda cheese and mustard
Bavarian-style pork & beef burger on a kaiser roll

Plus Bavarian classics like breaded pork cutlet schnitzel served with potato salad or with spatzle & mushroom sauce; and sauerbraten pot roast with spatzle & red cabbage.

There'll be sausages, best spotlighted on a sampler with a Vienna-style Frankfurter, pork sausage, chicken sausage, sauerkraut, mashed potatoes, and onion mustard. Plus apple strudel and black forest cake for dessert, and cocktails and wine in addition to Hofbräu beers.

Addison makes for a fitting location as it's home to the annual Addison Oktoberfest, one of the largest Oktoberfests in Texas. According to Hofbräu's spokesperson, they have a location under contract and will reveal the address at a later date, with an opening set for fall.

addison beer german beer powerhouse munich brewery oktoberfest oktoberfest in addison openings texas debut