Pizza News
NY's famed Prince St. Pizza ready to debut on Dallas' Henderson Ave

Prince St. pepperoni pizza
A major name in New York pizza is opening soon in Dallas: Prince St. Pizza, the New York pizza concept known for Sicilian-style square pies, will open its first restaurant in Texas at 2820 N. Henderson Ave., in the space previously occupied by the original location of Fireside Pies, which closed in 2023.
According to a spokesperson, the restaurant will open on October 24.
Prince St. was founded in 2012 by brothers Frank and Dominic Morano, using family recipes for their Sicilian squares as well as Neapolitan-style pizza. Sicilian-style pizza is a homey take on pizza, served as a square or rectangle, with a thick focaccia-like crust, light and fluffy on top and crisp on the bottom, with rich sauce and cheese that melts into the dough.
Prince St. uses a water filtration process for the dough to mimic the New York original, and they make their own sauce daily.
Their signature Sicilian-style pizza is the Spicy Spring, with fra diavolo sauce and thick-cut pepperoni cups whose edges curl up as the pizza bakes.
Other options include:
- The Naughty with spicy vodka sauce, ricotta, mozzarella, hot honey, and pepperoni
- Meat Lovers, with pepperoni, sausage, pepperoni bacon bits, mozzarella, and garlic
- Sunset Square, with marinara, mozzarella both fresh and shredded, plus pecorino Romano
- Vegan, with marinara, vegan cheese, basil, and extra virgin olive oil

There's also a selection of Neapolitan/New York pies including an old-school cheese pizza; the Oakey Smokey with smoked mozzarella; and the Green Machine with pesto, mozzarella, ricotta, and black olives.
The pizzas are nearly all available by the slice as well as a whole pie, at about $6 to $7 per slice. But these are big slices.
There are two salads — Caesar and an Italian chopped — plus smoked mozzarella sticks, and a half dozen cakes for dessert including cheesecake, carrot cake, red velvet cake, tiramisu cake, and a colorful Italian layer cake with the red-green-white colors of the Italian flag and chocolate frosting.
Just as Fireside Pies kept late night hours, so will Prince St., staying open until 11 pm on weekdays and 3 am on Friday-Saturday. There'll be on-site dining but also a walk-up counter for slices.
CEO Lawrence Longo is helping expand the concept outside of New York to Los Angeles, Chicago, Las Vegas, Toronto, and now Dallas, which will be the 17th location.
In a statement, Longo says that “Dallas has always felt like the right fit for Prince St. Pizza. The Henderson area has a history of bringing people together over great food, and we’re looking forward to contributing to that tradition by serving a good old-fashioned New York slice in the heart of the city."
