A venerable destination in the downtown Dallas area has closed: Dick's Last Resort, the notoriously saucy restaurant and bar at 2211 Lamar St., has closed permanently, after 40 years.

According to a representative from the Nashville-based chain, the final day for the Dallas location was November 30.

"Business at that location had been declining, and they were facing an increase in rent, so they made a decision to close," the representative said.

Dick's Last Resort was founded right here in Dallas in 1985 as a winking, impudent good-time spot with good bar food and cold beer, at a time when leg warmers and mullets were the rage.

The concept was hatched by bon vivant "Buffalo George" Toomer and Richard "Dick" Chase, centered on a saga about a bad boy named Dick whose big-league plans had failed and who pivoted to open a laid-back bar full of attitude and dick jokes. The restaurant featured gruff staffers and a Southern-style menu in a rowdy roadhouse environment.

It became a huge success, with customers coming eagerly to be insulted, get pelted with napkins and straws, and wear paper hats with crude comments and insults written in a sharpie such as "I've nailed more wood than HGTV." That atmosphere made it a popular destination for bachelorette parties and other group events, and it was a big tourist draw at its then-location in the West End. (It relocated to its current location close to American Airlines Center in 2005.)

Although the food took a backseat to the atmosphere, the menu — written on the wall — featured ribs, chicken, wings, and burgers, served casually in paper and buckets. In its heyday and for many years, it remained lodged on the TABC Top 10 list for beer sales in Dallas.

Chase was ousted for embezzling by the financial backers, who went on to grow the concept into a national chain, with locations in Boston, Chicago, and London. There are currently a dozen Dick's across the southeast in Florida, South Carolina, Tennessee, as well as Las Vegas and a longtime location in San Antonio on the Riverwalk.

Dallas restaurateur Mike McRae, who currently owns restaurants such as Dodie's Cajun Diner in Rockwall, Stan's Blue Note, Table 13 in Addison, and McRae's Bistro in East Dallas, worked for Dick's for 23 years and owned the Dallas location for 12 years.

"I was hired as their general manager 18 months after it opened," McRae says. "Richard Chase was kind of a hothead. He would fire people on the drop of a pin. We had a pink plastic flamingo with a light inside behind the bar, and he was adamant that the light be on all the time. He once fired a GM because the light was off."

Dick's was owned by Steven Schiff, a Dallas entrepreneur who was in real estate and oil, but had no experience in the restaurant industry.

"Steve talked to Norman Brinker and said, 'I've got this place but I don't want to be in the restaurant business — how do I sell this?'" McRae says. "Norman said, 'You need to open two more locations in different cities.' So we opened the location in San Antonio and a third in downtown Chicago. Both were wildly successful — way more than dallas. These places were netting over $1 million in yearly profits, which was a lot of money back then. We opened one in London, Boston, San Diego, Myrtle Beach, they were in major cities all over the U.S."

McRae eventually became director of operations and they kept it running until 2009 when they sold the company to its current ownership group based in Nashville. McRae bought back the Dallas location in 2010, later joined by his partner Gabe Nicolella; they owned it for 12 years.

"We did some crazy things in those days, like creating a fake restroom with a pair of tennis shoes visible and a tape recording of farting sounds," McRae says. "We only hired people who had been class clowns, who couldn't get jobs anywhere else. We served food in buckets and the placemats were torn-off butcher paper — things you couldn't get away with now."