Victoria Beckham has discovered the power of the Internet. To celebrate the launch of her e-commerce site later this month, the pouty-faced singer-turned-fashion designer is offering revamped versions of seven of the most popular dresses from her various collections since she first launched in spring/summer 2009. Prices start at a cool $1,600.
The first offering from the Victoria Beckham Icon collection is a spearmint and navy striped dress from spring 2012.
The first offering from the Victoria Beckham Icon collection is a spearmint and navy striped dress from spring 2012. Beckham plans to offer new styles through the year.
In addition to the Icon collection, the new site will offer accessories, eyewear, denim and the newest line, Victoria, Victoria Beckham, which she will showcase at Mercedes-Benz Fashion Week on February 12.
"I introduced Icon in response to requests for designs from customers as far back as my first collection, and I wanted to find a way to offer them key dresses from the archive, but in newly reworked colours and fabrics," Beckham said in a statement.
"I hope these updated styles will become unique, limited editions pieces and am excited to revisit other archive designs as the Icon collection continues to grow."